The installation of the new orange chairback seats at Elliott T. Bowers Stadium is complete and the new seating locations are going fast.

A total of 976 orange seats, each 22 inches wide with a special drinking cup holder attached, were installed the week of August 6-10.

With season ticket sales at an all-time high, less than 100 of the orange chairbacks still are available.

"For the third year in a row, Sam Houston football has set a new record for season ticket sales," associate athletic director for external relations David Paitson said. "With the momentum from last year's drive to the National Championship Game, season ticket sales will top 1,000 for the first time in Bearkat history."

Director of athletics Bobby Williams knows the importance of season ticket holders for the Sam Houston State University athletic program.

"Season ticket purchases generate income for all 17 of our sports programs," Williams said. "The revenue goes towards the basics of funding intercollegiate teams including scholarships, equipment, summer school and other important areas."

The opportunity to watch the No. 1 NCAA Division I Football Championship Subdivision (FCS) team in the nation in the comfort of the new orange chairback seats is not the only reason to purchase season tickets.

"Season ticket holders receive many advantages, the most important of which is first option on NCAA playoff tickets all the way through the post-season," Paitson said. "In addition, season ticket holders receive a free 2011 championship season highlight DVD and priority on tickets to road events including the contest at Baylor, BBVA Compass Stadium in Houston (home of the Dynamo) and Texas A&M."

Included in the season ticket package are games at Bowers Stadium Sept. 8 vs. Incarnate Word (Bearkat Family Weekend/Hillcrest Heroes), Oct. 20 vs. McNeese State (Homecoming) and Nov. 3 vs. Southeastern Louisiana. The package also includes the 87th "Battle of the Piney Woods" rivalry game presented by at Reliant Stadium in Houston Oct. 6.

Season ticket delivery by mail will begin next week (August 20).

Fans can order season tickets online at or at the Sam Houston athletic ticket office located in the Ron Mafrige Field House at Bowers Stadium. Ticket office hours are 8 a.m. to 5 p.m. Monday through Friday. The ticket office telephone is (936) 294-1729.