Assistant Athletic Director - Media Relations
Hometown: Baytown, Texas
High School: Barbers Hill
Alma Mater: Sam Houston
Graduating Year: 2000


Jason Barfield serves as Sam Houston State associate athletic director for media relations.

His duties include video board operations, video streaming, website video features and serves as the liaison for Bearkat radio and TV. He is the primary contact for women's bowling and coordinates student workers for media services. 

Barfield was promoted to his current position on August 16, 2016, after serving nine years as SHSU assistant AD/media coordinator. Barfield has worked in the Media Relations department at Sam Houston since 2007 and has been a member of the athletic department since 2005.

As the Assistant AD for Media Relations, he assisted with the promotion of all 17 Bearkat sports. In addition to the media relations responsibilities, he has overseen the implementation of four new video boards that have been installed at Bowers Stadium, Johnson Coliseum, Don Sanders Stadium and the Bearkat Softball Complex.

In 2008, Barfield started what has now become the Bearkat Sports Network, streaming more than 60 SHSU sporting events live each year. In 2016, he began the transition to streaming live events for ESPN.

Barfield has also served as the play-by-play voice for Sam Houston baseball as well as working on the radio broadcasts for football and basketball.

Previously, he served as sports editor of the Huntsville Item where he was honored 13 times for state and regional writing and design awards. He formally was sports coordinator for the Baytown Sun.

Barfield graduated from Sam Houston in 2000 with a degree in Radio/Television and a minor in Journalism. While a student Barfield was involved with Channel 7 News as both a sports anchor and sports director. He also called Bearkat football, basketball and baseball games for 90.5 FM and was a member of the sports staff at The Houstonian, the school’s student newspaper.

A 1995 graduate of Barbers Hill High School, Barfield and his wife Patty, a 1999 Sam Houston graduate, have two children, daughter Kenna and son Ryan.

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