|Officially Licensed SHSU Apparel & Merchandise|
Sam Houston Licensing Contacts:
Strategic Marketing Affiliates
About Strategic Marketing Affiliates:
Founded in 1997, Strategic Marketing Affiliates, Inc. is a full-service licensing agency that has quickly grown to become a leader in the collegiate marketplace. SMA currently represents over 140 universities, colleges, and athletic conference's nationwide. The Indianapolis (IN) based SMA team combines extensive marketing and licensing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective. For more information on SMA, visit: www.smaworks.com.
The mission of Sam Houston State University's licensing program is to protect and promote the University brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks. All University trademarks are the property of the university.
The purpose of University's licensing program is to ensure that Sam Houston State University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of University. The program also ensures the quality, content, production and distribution of products meets University's standards.
In order to produce products bearing the marks of University, manufacturers and vendors must be a licensee of University. For more information on becoming a Sam Houston State University Licensee or on the services SMA provides, including a copy of the application and license agreement, visit Strategic Marketing Affiliates at www.smaworks.com.
Licensed Sam Houston State merchandise is available at the following locations in Huntsville, and the surrounding areas:
Due to inventory levels, consumers should call ahead of time to make sure product is still available.
Bearkat Gear carries more than 1,400 products specific to Sam Houston State University where you can order online and have shipped directly to your home.
Internal Campus Suppliers:
Attached in the "Related Links" box at the top of this story is a list of current vendors that have been approved by the University to produce product. If you are currently using a company that is not on this list, please make them aware of this new policy so they can begin the licensing process.
Please contact David Paitson at 936-294-3443 or Kimberly Spino at 936-294-2796 in the SHSU athletic department with any questions about ordering licensed materials for the university.
Becoming a Licensed Vendor/Manufacturer:
The producing and/or selling of unlicensed material that bears the trademarked logos and marks of Sam Houston State University is a state and federal offense punishable by fine and confiscation of product. For more information about obtaining a license, please direct inquiries to Kasey Moore of SMA at firstname.lastname@example.org. Applications to become a licensee may also be found here.